Samuel Popkin The Candidate: What it Takes to Win—and Hold—the White House Tuesday, October 23, 7:30 pm Tickets: $10, Discounted $8 Buy the Book
The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Based on detailed analyses of the winners—and losers—of the last 60 years of Presidential campaigns, political science professor Samuel Popkin explains how challengers get to the White House, incumbents stay there for a second term and Presidential successors hold power for their party.
Samuel Popkin is Professor of Political Science at the University of California, San Diego. He has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the Gore campaign.
"No one I know has more closely studied the link between the minds of voters and the machinery of Presidential campaigns than Sam Popkin. He's a scholar who has worked in War Rooms. A strategist who knows his history. In The Candidate, Professor Popkin teaches us what he's learned—the surprising secrets that separate winning campaigns from the ones that crash and burn."—George Stephanopoulos, Anchor and Chief Political Correspondent, ABC News